Google pushes Apple to accept RCS text messaging

Google pushes Apple to accept RCS text messaging
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Android mascots line up in the exhibit area at the Google I/O developers conference at the Moscone Center in San Francisco.

Beck Dieffenbach | Reuters

GoogleDevelopers of Android, the next-generation standard for text messaging, are increasing pressure on Apple to adopt RCS.

It argues that Apple’s support for RCS will help prevent problems that iPhone users may encounter when texting with Android owners. Currently, pictures and videos can’t be seen as clearly, for example, and text can’t be sent over a Wi-Fi network

Google executives have suggested that Apple will not support RCS because its own system, iMessage, helps the Cupertino company lock out iPhone users and retain them. Manjana ecosystem

in Tuesday website and publicity campaignGoogle blames Apple for creating a substandard experience when iPhones send texts to Android phones and vice versa.

“We’re hoping that Android users will stop taking the blame for broken chat,” said Google’s global vice president of integrated marketing for platforms, Adrienne Lofton. “It’s Apple that’s responsible, and it’s time to own up to the responsibility.”

The promotion is a significant escalation in the ongoing compatibility dispute between the two companies that dominate software for smartphones. Almost all smartphones in the world run either Android or Apple’s iOS, and Apple’s iPhone has more than 55% of the US market. According to StatCounter.

Google wants Apple to support an RCS “standard” or specification that allows companies such as carriers or phone makers to create apps that can send and receive RCS messages. Many Android phones already have built-in messaging apps that support RCS.

A key battleground

Messaging services have become a key battleground for tech giants because if a user’s contacts all use the same service, the user is “locked-in” and less likely to switch to another platform or app.

Facebook parent Meta, which owns WhatsApp said That it competes directly with Apple is because of how widely iMessage is used in the US. The messaging has caught the attention of some policymakers who are pushing to force competing services to work with each other under fair competition rules.

Hiroshi Lockheimer, Google’s senior vice president in charge of Android, said earlier this year that Apple was using its own text messaging platform. Lock in your customersRefers to internal Apple emails that were made public last year during a lawsuit that showed senior Apple executives shooting down proposals to bring an iMessage app to Android.

“I worry that iMessage on Android will only help iPhone families overcome barriers to giving their kids Android phones,” Craig Federighi, Apple’s current senior vice president in charge of software, wrote in 2013. According to an email.

Apple’s iMessage is a bit different from other messaging services because it’s the iPhone’s default text messaging app.

Apple’s systems detect when an iPhone texts another iPhone, and instead of sending that message through the SMS system, it uses Apple’s own proprietary iMessage network. Users see the text they send as “blue bubbles”, as opposed to the green color seen in SMS text to Android users. The inferiority of the “green bubble” text has become and inspired a meme Song by musician Drake.

iMessage chats provide a better user experience than SMS chats on an iPhone Many of Apple’s features, such as adding emoji responses to a single text message, rarely work in SMS chats. iMessage chats feel faster thanks to Apple’s animations and include features like read recipes, bubbles that indicate if the user is typing, and enhanced group chats.

Apple continues to differentiate iMessage from SMS with new features, such as the ability to send or edit messages, which will be released this fall.

green bubble

Green and blue bubbles.

Pattonmania | istock | Getty Images

Google has said that it doesn’t want Apple to bring iMessage to Android, but it does want Apple to support RCS, which was developed by A group of wireless carriers and other technology companies SMS and MMS systems have evolved over decades.

Google’s campaign on Tuesday emphasized that RCS support for iPhones will bring several new features when texting an Android user, including high-resolution photos, the ability to send texts over Wi-Fi and display read receipts. will allow

Google also says that RCS messages are encrypted while SMS messages are not, meaning the new standard is more private.

“If [Apple] As the platform has adopted, it allows consumers to enjoy things like high-resolution photo and video sharing, read receipts, rich feedback,” Lofton said. “And that’s an important one — better security and privacy, including encryption.”

But SMS is not critical to messaging in many markets, and Google’s campaign is focused on the US market. In many countries, users text through apps like WhatsApp or Telegram or WeChat.

In fact, Google recommended in its campaign on Tuesday that users can already download Signal or WhatsApp, indicating that these free apps are as secure as RCS promises.

Apple has remained silent on RCS and continues to add the feature to iMessage, which only works on iPhones and other Apple products. Apple did not respond to requests for comment.

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